First Collaboration for MySize

Leading Fashion Brand Trucco Will Use the Company’s Measuring Technology.

The technology, in advanced development stages, will be offered to the Spanish company’s online customers.

MySize signed an agreement with Trucco, a leading Spanish fashion company, to conduct a pilot for the technology it has developed. MySize’ s unique measuring and ID technology will be available for Trucco’s online and off line customers, to enable a more effective online shopping experience and the customization of clothing articles to their measures.

Trucco has developped in its almost 30 years of activity more than 240 shops in about 20 countries in Europe, China, Asia Pacific, South America,Middle East and Israel.

MySize develops several technology products, designed for smartphones, enabling users to take their measures for fitting the items purchased online, without actually trying them on before buying and receiving them.

Ronen Luzon, CEO of My Size, noted: “We are excited to collaborate with Trucco. This current pilot will provide us with the first opportunity to apply the technology we have developed and test it featuring a leading clothing enterprise. We continue our development progress while reviewing further opportunities for collaboration with leading companies in the field”.

The company has commenced the development of a few complementary products based on its technology, to enable gathering the user’s physical data using smart electronic devices (including smartphones, tablets and other mobile devices). These products are expected to be, subject to their future development, a more extensive solution to the user shopping online, along with the company’s technology.


About Trucco

Trucco is a leading Spanish brand for women, active for almost 30 years. The brand is held by Spanish company In Situ SA, which also holds brands Macarena Lorca and Galería Privad. The brand has more than 240 shops in about 20 countries in Europe, China, Asia Pacific, South America and others. Half of the Shops are owned by the company, the others are franchises or corners in department stores.