Hoopfer served in a variety of sales, operations, and growth roles, most recently as Director of Global Strategies and Growth – Retail for NAPCO Media. She also served as Head of Americas – Operations and Sales for Rakuten FitsMe, a fit recommendation technology for retailers. Hoopfer has experience working with Fortune 100, 500, and 1000 retail brands, growing sales development teams, and showcasing the impact Fit Technologies can have on a business’s operations, sustainability, and consumer experience.