MySize Inc. Exceeds 200,000 Downloads of Smart Measurement Application SizeUp

April 28.04.2017

MySize Inc. Exceeds 200,000 Downloads of Smart Measurement Application SizeUp

Airport City, Israel, April 28, 2017 — MySize Inc. (the “Company”) (NASDAQ: MYSZ; TASE: MYSZ), developer of proprietary, smartphone measurement applications, announced today that the Company is progressing well and continues on its leadership path in ecommerce, having crossed the 200,000 mark in downloads of its flagship product SizeUp, a smart measuring tape.

Since its first introduction in September 2015, there have been 216,192 downloads of SizeUp, with an average of 700 downloads a day, following the launch of SizeUp DIY on January 5, 2017 at CES.

“Thisrate of growth in the number of downloads indicates that SizeUp DIY is becoming a standard and ‘a must have’ for iOS users, just like the flashlight and other daily required tools. We are thrilled that so many people are already benefiting from SizeUp, and hope the same for many more, especially when we introduce the Android version, which is coming soon,” said CEO Ronen Luzon.

SizeUp enables users to instantly and accurately measure a flat object, by moving the Smartphone from one side of an object to the other. Measurements can be taken in either inches or centimeters

Click here to view a short video illustrating just how SizeUp DIY ‘measurement from the air’ makes shopping easier and more fun than ever.

Click here to download the SizeUp DIY measurement from the air app

About MySize Inc.

MySize Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique measurement technology based on sophisticated algorithms and cutting edge technology with broad applications including apparel industry, e-commerce, shipping and parcel industry measurement. This proprietary technology is driven by several patent-pending algorithms which are able to calculate and record measurements in a variety of novel ways. To learn more about MySize, please visit our website. www.mysizeid.com. Follow us on Facebook, LinkedIn and Twitter.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words “could,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “may,” “continue,” “predict,” “potential,” “project” and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Known material factors that could cause actual results to differ materially from those in the forward-looking statements include: an active trading market for our common stock may not develop on NASDAQ; the trading price for our common stock may fluctuate significantly; and the Company will continue to be a “controlled company,” as defined under NASDAQ rules, and the interests of our controlling stockholder may differ from those of our public stockholders. Forward-looking statements also are affected by the risk factors described in the Company’s filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

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