MySize Inc.’s New MySizeID Measurement App for On-line Apparel Shopping Ready For Testing and Demonstration

March 20.03.2017

MySize Inc.’s New MySizeID Measurement App for On-line Apparel Shopping Ready For Testing and Demonstration

MySizeID is designed to use a customer’s body measurements to help determine correct apparel sizes at any given store

Airport City, Israel, March 20, 2017— MySize Inc. (the “Company”) (NASDAQ: MYSZ; TASE: MYSZ), developer of proprietary, smartphone measurement applications, announced today progress in the development of its MySizeID measurement application for on-line apparel shopping.  The Company is pleased to report that the first test application of the MySizeID application is ready for demonstration and initial trialing by parties pre-selected by MySize Inc.

The application is designed to use a person’s body measurements to help determine correct apparel sizes when shopping on-line.  To begin, the app measures the hip breadth, and uses statistical, mathematical algorithms to recommend the most appropriate size trousers.

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