MySize Inc.’s New MySizeID Measurement App for On-line Apparel Shopping Ready For Testing and Demonstration

March 20.03.2017

MySize Inc.’s New MySizeID Measurement App for On-line Apparel Shopping Ready For Testing and Demonstration

MySizeID is designed to use a customer’s body measurements to help determine correct apparel sizes at any given store

Airport City, Israel, March 20, 2017— MySize Inc. (the “Company”) (NASDAQ: MYSZ; TASE: MYSZ), developer of proprietary, smartphone measurement applications, announced today progress in the development of its MySizeID measurement application for on-line apparel shopping.  The Company is pleased to report that the first test application of the MySizeID application is ready for demonstration and initial trialing by parties pre-selected by MySize Inc.

The application is designed to use a person’s body measurements to help determine correct apparel sizes when shopping on-line.  To begin, the app measures the hip breadth, and uses statistical, mathematical algorithms to recommend the most appropriate size trousers.

The app is the result of a research and development effort that combines:

  • Anthropometric research –analyses of information pertaining to body measurements derived from a survey and the subsequent determination of correlations between body parts.
  • Body measurement algorithm research – an algorithm created by MySize Inc. to measure body parts.
  • Retailers size chart analyses – adopting a deep understanding of the size charts of retailers and the corresponding “body to garment size”.

“MySizeID is our next generation measurement application for on-line clothes shopping. With TrueSize, the right size clothing at a store is recommended based on the measurements of clothes from the customer’s own closet. MySizeID takes it one step further, by using an alternative benchmark. It accurately measures a person’s body, in spite of natural movement and other factors challenging to recording precise calculations. Simply put the smart phone on one side of your hip. Move it to the other hip and then back again. The application does the rest,” said MySize CEO Ronen Luzon.

He continued, “With MySize ID customers can exhale knowing they no longer need to fuss with a measuring tape. In addition, it is important to note, that unlike other measurement applications, MySize products do not rely on smartphone cameras. This was a conscious development choice from the beginning in order to ensure customer privacy.”

About MySize Inc.

MySize Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique measurement technology based on sophisticated algorithms and cutting edge technology with broad applications including apparel industry, e-commerce, shipping and parcel industry measurement. This proprietary technology is driven by several patentpending algorithms which are able to calculate and record measurements in a variety of novel ways. To learn more about MySize, please visit our website. Follow us on Facebook, LinkedIn and Twitter.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words “could,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “may,” “continue,” “predict,” “potential,” “project” and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Known material factors that could cause actual results to differ materially from those in the forward-looking statements include: an active trading market for our common stock may not develop on NASDAQ; the trading price for our common stock may fluctuate significantly; and the Company will continue to be a “controlled company,” as defined under NASDAQ rules, and the interests of our controlling stockholder may differ from those of our public stockholders. Forward-looking statements also are affected by the risk factors described in the Company’s filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

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