MySize surveyed 1,500 people across the United States to figure out how retailers can draw consumers back to store locations.
As states move to reopen, consumer trust has waned following events connected to the global pandemic. In order to better assess how consumers feel about returning to the physical retail setting, MySize conducted the following survey that outlines how consumers view the current in-store shopping experience, and their pain points with e-commerce operations.
The data derived from this survey revealed that consumers still crave a personalized shopping experience, but appreciate contactless tech-driven solutions. Consumers trust retailers and brands that implement new rules (i.e. private fitting rooms and requirements for holding returned clothing) in order to feel more safe about returning to stores post-COVID.
The survey also showed that the majority of consumers do not trust their clothing will fit them without physically trying apparel items on, which shows how critical contactless measurement technology will be to the future retail experience.
To download the entire survey and the results please click here.