Including a handy checklist to help you decide which fit tech is right for your brand
With 1 in 5 apparel brands relying on size and fit tech, and a whopping 98% still relying solely on the size chart. It’s a no brainer that there is a huge opportunity to reduce returns and increase conversions, but which fit personalization tech or approach should you invest in? We have done the research for you and deliver the pros and cons to each approach.
Inside the size and fit guide;
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