Including a handy checklist to help you decide which fit tech is right for your brand
With 1 in 5 apparel brands relying on size and fit tech, and a whopping 98% still relying solely on the size chart. It’s a no brainer that there is a huge opportunity to reduce returns and increase conversions, but which fit personalization tech or approach should you invest in? We have done the research for you and deliver the pros and cons to each approach.
Inside the size and fit guide;
According to Rebound Returns data, 70% of returns come from wrong sizing. MySizeID tackles this issue head on with size and fit tech that boosts shopper confidence by recommending shoppers the correct size and fit for their body shape. Using AI technology, shoppers can quickly scan their body themselves with their own smartphone (without taking a photo) and discover their size immediately. The easy conversion-friendly technology can reduce return rates by around 50%.
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