Including a handy checklist to help you decide which fit tech is right for your brand

With 1 in 5 apparel brands relying on size and fit tech, and a whopping 98% still relying solely on the size chart. It’s a no brainer that there is a huge opportunity to reduce returns and increase conversions, but which fit personalization tech or approach should you invest in? We have done the research for you and deliver the pros and cons to each approach.

Inside the size and fit guide;

• Why should you consider using size and fit tech?
• What are the sizing challenges in eCommerce
• A review of the benefits to both brands and customers
• A deep dive comparison of all approaches (from size charts, to avatars to size estimators, photo sizing and instore digital fitting rooms)
• Examples of leading brands who are getting it right (and their results)
• It’s jam packed with lots of great industry size and fit stats, incase you wanted to drop them out in a meeting 😉