-
As online shoppers look for ways to ensure the right fit, MySize, the e-commerce measurement tech startup, has launched its avatar feature, which allows consumers to virtually try on clothes via an avatar that mirrors their body, according to a Thursday press release.
-
MySizeID uses sensors within shoppers’ smartphones to help them visualize how clothes will fit before buying, the company said.
-
The avatar feature also lets customers see how garments will fit without sending personal photos, per the press release. With the avatar feature and the company’s sizing technology, the company touted its gamification of the process, saying consumers will have “an interactive experience that adjusts with the customer.”
