A mirror that can tell you what size you’d take in various clothing brands is starting to make its appearance in retail stores — potentially obviating a trip to the dressing room.
Why it matters: 80% of clothing returns are size-related. When people can try on garments virtually — either online or in front of a smart mirror in a store — they’re less likely to return them and more likely to buy additional items.
Driving the news: While lots of apps let you input your measurements and see size recommendations, the FirstLook Smart Mirror from a company called MySize is one of a small but growing number of AI tools that will match your figure to particular sizes from particular brands.
First, you use the sensors in your phone to map your body contours and store a “MySize ID,” which is private to you. Then, you use your MySize ID to buy clothes online from participating manufacturers — like Levi’s, Lacoste, Nautica and Gant — or in a retail store that has the FirstLook Smart Mirror. The mirror, introduced in February, is in more than 1,000 retail locations.
“The vision is to change the way people buy clothes,” Ronen Luzon, CEO of MySize, tells Axios.
It’s especially useful for buying children’s clothes, Luzon says: Parents can update their kids’ measurements every few months.
Check out the rest of the Axios article below…
