Receiving an ill-fitting garment can be very frustrating, leaving the customer unsatisfied. Ronen Luzon was among customers who grew irritated with the common troubles of online shopping — from size uncertainty to the hassle of returning items that just didn’t fit.
After realizing that size selection is a big part of consumers’ overall shopping experience and that returns are a huge blow to retailers’ bottom lines, he decided to develop a solution that will benefit both sides of the shopping experience.
