Two growing retail trends have come together in the latest product launch from MySize: fit technology and gamification. The technology company, known for its e-commerce measurement tools, has now released its avatar solution that enables shoppers to visualize product on a digital version of themselves before purchase.
Size technology has been adopted by an increasing number of digital retailers, as a means to provide consumers with greater confidence before they purchase online. Particularly when shopping for footwear, a lack of universal sizing can lead consumers to purchase multiple pairs and return the ones that don’t fit; an inconvenience for both the shopper and the merchant. With the fit tool from MySize, customers can receive tailored recommendations for products from multiple brands and retailers.
Now, MySize merchants can also offer an avatar solution that displays the product on a body type that mirrors their own, in a gamification of the retail experience – another growing trend in e-commerce. Using the company’s proprietary sizing technology, MySize enables shoppers to build their individual avatar and gain an extra layer of understanding into how a product will look on them.
