E-commerce measurement solutions firm MySize has launched an application with added direct-to-retailer sizing.
The solution provides customers shopping for footwear and apparel online with highly-accurate sizing for more than 120 retailers, with recommendations shown directly on the retailers’ sites when navigated to from the MySizeID app.
It is designed to further personalise the shopping experience for online customers, connecting consumers and brands closer together.
The direct-to-retailer sizing integration is designed to reduce the number of people ordering products in the incorrect size, which is particularly important in light of estimates of up to 40% return rates for e-commerce retailers that hurt both the bottom line and the environment. By empowering the customer with their highly accurate sizing, MySize says it helps pre-emptively convert orders that may have resulted in returns into sales where the customer orders a product they’re much more likely to keep.
