“The younger generation doesn’t have patience. They want everything now, and they want it to fit the first time they get it. What we see is that, if they are buying or renting a brand for the first time, and they have to send back the piece more than once, they leave the brand and move to the next brand. They want it to fit them the first time,” Ronen Luzon, MySize CEO said to Glossy.
Read the full article about Targeting Gen Z and keeping costs down here .