PYMNTS.com discuss the partnership between MySize and French fashion brand La Caserne. La Caserne, a “sustainable fashion incubator” offering more than 25 brands, said the MySize setup will help ensure sizing accuracy and reduce returns. The company’s brands include Diane Ducasse, creator of DA/DA, and Salut Beauté, both of which will offer the MySize app starting this week.
“Once some of France’s leading fashion retailers are able to offer a superior customer experience and reduce returns, we believe there will be no going back,” said Ronen Luzon, CEO and founder of MySize. “We’re excited to be part of this change and expect even more expansion in the market over the coming weeks and months.”
La Caserne lists ethical, sustainable fashion as one of the most important priorities of their brands. The company sees the MySize app as a way to reduce the carbon footprints of their brands by reducing returns.
