The apparel industry is second only to oil in carbon emissions, with an estimated 1.2 billion tons of carbon emitted annually due to the fast fashion industry. Every year, 92 million tons of textile waste is generated in the world. 95% of these products are reusable and recyclable, but fast fashion leads us to believe that the clothes we buy are disposable. Fast fashion, which entered our lives at the beginning of the 2000s, changed the view of the fashion industry by encouraging more clothing production, faster distribution and consumers to buy more at low prices, as a business model characterized by low-priced and disposable clothing.
Innovative solutions such as MySizeID for shopping during the pandemic have gained importance for customers who do not know about the different patterns and cuts of brands. We know that 80% of returns in the online apparel industry are size related. At MySizeID, we reduce returns by more than 40%, preventing a global increase in CO 2 emissions. Cargo vehicles that carry online returns globally each year emit 15 million metric tons of CO2 into the environment. If we consider the average return rate of online shopping as 20%, we can reduce the CO 2 emission volume by approximately 1.2 million metric tons every year.
