Smart measurement technology innovator to release tool enabling consumers to accurately measure band and cup size for bras and lingerie as research shows 80% of consumers wear the wrong size bra
Airport City, Israel, May 21, 2019 – My Size, Inc. (the “Company” or “My Size”) (NASDAQ: MYSZ) (TASE: MYSZ), the developer and creator of smartphone measurement solutions, today announced it is adding functionality to MySizeID, its leading smart measurement application for online retail, that will enable consumers to accurately measure their bra and cup size when shopping for undergarments and lingerie. The bra measurement feature, which was piloted by leading retailers in the U.S. and Europe, is scheduled for release in the third quarter of 2019.
Research shows that 80% of consumers wear the wrong size bra: 70% wear bras that are too small while 10% wear bras that are too large. Bra-size measurement should be done over the top of a well-fitted, unpadded, thin bra, but accuracy can be affected by each individual’s own breathing, posture, and overall body size. Inconsistent and varied sizing charts across manufacturers – a problem that persists throughout the apparel industry – also causes issues with making the correct fitting purchase.
The global bra market is expected to exceed $34 billion by 2026. E-commerce retailers are one of the most popular bra shopping destinations, now capturing 25% of all bra sales. New insights in to bra sizing indicate that there is significant growth opportunity, especially within the full-figure and plus size markets.
“One thing we’ve learned through feedback from both consumers and retailers is that a bra is one of the most difficult items to buy online, particularly at a retailer you have not shopped at before. More often than not, consumers are forced to guess their size or purchase the size they have bought from a different retailer, both of which generally end up in an incorrectly sized purchase and an item return,” said Ronen Luzon, Chief Executive Officer of My Size. “With the new feature we’ve built in to MySizeID, consumers will be able to simply – and privately – get their correct band and cup size, and then sync those measurements to the preferred retailer to receive an accurate size suggestion before purchase.”
The MySizeID app is a turnkey solution that helps any online shopper choose the appropriate apparel size for that specific brand, based on the shopper’s real-time body measurements. My Size’s innovative technology enables consumers to measure themselves once using their smartphone and then be matched with a brand-specific apparel item in their size.
About My Size, Inc.
My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications including the apparel, e-commerce, DIY, shipping and parcel delivery industries. This proprietary measurement technology is driven by several algorithms which are able to calculate and record measurements in a variety of novel ways. To learn more about My Size, please visit our website: www.mysizeid.com. We routinely post information that may be important to investors in the Investor Relations section of our website. Follow us on Facebook, LinkedIn, Instagram and Twitter.
Please click here for a demonstration of how MySizeID provides a full sizing solution for the retail industry.
Register here for a one-month free trial of MySizeID solution for your online store.
Please click here to download MySizeID for iOS.
Please click here to download MySizeID for Android.
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