Istanbul, Turkey, October 8, 2019 – My Size, Inc. (the “Company” or “My Size”) (NASDAQ: MYSZ) (TASE: MYSZ), the developer and creator of smartphone measurement solutions, announced today a new partnership with Turkish designer Niyazi Erdogan for this year’s Mercedes-Benz Fashion Week Istanbul.
Mercedes-Benz Fashion Week Istanbul begins on October 8th and will transform the city into a hub for Turkey’s most innovative fashion designers, red carpet celebrities, media and retailers. The shows will draw over 5,000 daily attendees and feature 40 designers, including Erdogan.
Together, MySizeID and Erdogan will present a video during the exhibition to demonstrate how fashion brands can embrace the use of technology as it relates to perfecting the shopping experience.
“We are thrilled to be partnering with Niyazi Erdogan at such an iconic event for fashion in Turkey,” said Ronen Luzon, Chief Executive Officer of My Size. “Our innovative solution enables customers to have a much more seamless shopping experience and Mercedes-Benz Fashion Week Istanbul is the perfect occasion to position our solution next to some of the biggest names in fashion.”
MySize was founded as an answer to fashion consumers who grew frustrated with the common troubles of in-store and online shopping – from size uncertainty to the hassle of returning items that just didn’t fit. The Company rolled out MySizeID to cater to these woes.
Niyazi Erdogan, Designer, commented, “While my collections, which I presented during fashion week mirrored the development of my identity as a fashion designer, they also reflected the professionalization of the fashion design process in Turkey. MySizeID is the latest innovation which allows customers to accurately measure their size and find the perfect fit. My collaboration with the Istanbul Fashion Academy will not only define a certain area in men’s clothing design with custom fit and sizing, but also bring awareness to young designers who desire to walk on this path.”
Erdogan established both Nesign Design Factory and menswear brand Niyazi Erdogan, in addition to designing for several distinguished global fashion labels. Operating in a market dominated by online shopping, innovations like MySizeID provide a much-needed solution for designers such as Erdogan.
MySizeID is a turnkey solution that helps retailers provide shoppers with the appropriate apparel size for specific brands, based on their exact measurements. My Size’s technology enables consumers to measure themselves using their smartphone, and match their tailored size to brand-specific apparel. This technology equips retailers with a solution that can enhance the overall shopping experience.
About My Size, Inc.
My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications including the apparel, e-commerce, DIY, shipping and parcel delivery industries. This proprietary measurement technology is driven by several algorithms which are able to calculate and record measurements in a variety of novel ways. To learn more about My Size, please visit our website: www.mysizeid.com.
Please click here for a demonstration of how MySizeID provides a full sizing solution for the retail industry.
Register here for a one-month free trial of MySizeID solution for your online store.
Please click here to download MySizeID for iOS.
Please click here to download MySizeID for Android.
Cautionary Statement Regarding Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words “could,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “may,” “continue,” “predict,” “potential,” “project” and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results to differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company’s filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.