Why has finding your size become so hard? Stav Dimitropoulos, from BBC News has covered this important issue.
Vanity sizing and size inconsistencies across brands is a big part of the problem. Almost “half the amount that UK shoppers spend on clothes is being refunded by retailers.”
Read Billy Pardo, Chief production and operations officer at MySize, interview. “When you know the profile of your customers, you will manufacture less, something that will eventually lead to a more sustainable industry.”