Press Releases

My Size to Release MySizeID App 2.0 Version with New Features at NRF 2020: Retail’s Big Show

January 7, 2020

Airport City, Israel, January 7, 2020My Size, Inc. (the “Company” or “My Size”) (NASDAQ: MYSZ) (TASE: MYSZ), the developer and creator of smartphone measurement solutions, today announced that it will be releasing the MySizeID app version 2.0, packed with new features at the National Retail Federation (NRF) 2020: Retail’s Big Show on January 12-14 at the Jacob K. Javits Convention Center in New York City. NRF 2020: Retail Big Show is the world’s largest retail conference and expo with more than 38,000 industry professionals and 16,000 global retailers in attendance. My Size will be located at booth #6172 and will be demonstrating the new MySizeID app version 2.0.

The new MySizeID app 2.0 version will feature a simpler onboarding experience with video tutorials focusing on a personalized consumer shopping experience. The app will now have a new FIT feature that shows customers how a garment will fit them, based on their personal body measurements and each garment’s specific cut. My Size’s proprietary measurement technology enables the FIT feature to accurately and precisely predict the fit of the garment which is a distinct advantage over any other measurement solution currently on the market. Customers will be able to change the garment size in the app to see how each size will fit them on key body points such as chest, waist and hips, as well as the ability to input personal preferences. A new analytics dashboard has been created that will help retailers gain valuable insight about their customers’ body shape, measurements, and more. For the first time, retailers will be able to receive data about customers who didn’t complete a purchase but received sizing matches with MySizeID.

Ronen Luzon, Chief Executive Officer of My Size, commented, “We are very excited to launch the latest version of the MySizeID app at NRF 2020, the world’s largest retail conference. Our latest features include new tutorials that enhance the personalized shopping experience for men and women, including the new FIT feature, which shows consumers how a garment will fit them in different sizes and allows them to personalize different preferences such as longer/shorter sleeve or pants length. We also added a new analytics dashboard for retailers, which will allow them to gain important sizing data on their customers. By using our dashboard, retailers will now be able to receive data about customers who received sizing matches with MySizeID but didn’t complete the purchase. Retailers can now leverage this data, available for the first time, to create new sizes and expand into new categories. Our goal is to constantly improve the consumer’s shopping experience with our sizing technology while improving retailers top and bottom lines. We look forward to rolling out these new features next week at NRF 2020.”

For more information and to schedule a demo at NRF 2020 please email [email protected]

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About My Size, Inc.

My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications including the apparel, e-commerce, DIY, shipping and parcel delivery industries. This proprietary measurement technology is driven by several algorithms which are able to calculate and record measurements in a variety of novel ways. To learn more about My Size, please visit our website: We routinely post information that may be important to investors in the Investor Relations section of our website. Follow us on Facebook, LinkedIn, Instagram and Twitter.

Please click here for a demonstration of how MySizeID provides a full sizing solution for the retail industry.

Register here for a one-month free trial of MySizeID solution for your online store.

Please click here to download MySizeID for iOS.

Please click here to download MySizeID for Android.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words “could,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “may,” “continue,” “predict,” “potential,” “project” and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results to differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company’s filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.


Israel Press Contact:

Yaniv Leibovich

Leibovich Media
[email protected]



U.S. Press Contact:

5W Public Relations

[email protected]


IR Contact:

Crescendo Communications, LLC
Tel: +1 212-671-1020

Email: [email protected]

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